Posts must gather all relevant information regarding their country, the market, the competition and the Post’s own key performance indicators in order to make informed decisions regarding their business.

Niger, Post Office

We cannot attempt to solve our problems without first collecting all the facts in an impartial manner. Sometimes those facts may not be flattering, but we must be honest with ourselves. Some of this information is available on the page called, “Posts Face Serious Challenges” by clicking on your country. It will take you to the CIA World Factbook where there is a page for every country.

Collect the key statistics about your country and your post office that impact the growth of your post office (GDP-PPP per capita, Population density, Proportion of the population who are potential or actual users of the letter post, Economic activity, Literacy level, Number of international letter-post items received, Population that has to come to the Post, Size of the network, Price of the domestic letter-post service as part of purchasing power, Percentage / Number of Internet users, Percentage / Number of mobile telephones users, Degree of competition)

Identify General Country Facts

  • Total population of your country:
    • Urban population (number and percentage):
    • Rural population (number and percentage):
  • Area of the country (square km):
  • GDP percentage by sector;
    • Agriculture:
    • Industry:
    • Services):
  • GDP PPP per capita:
  • What is the daily wage of a letter carrier:
  • What is the daily wage of a farm worker:
  • Estimated size (in your currency) of the informal economy:
  • Percentage of the population working in the informal economy:
  • Literacy rate of your country:
  • Percentage of people who have electricity:
  • Percentage of population connected to water:
  • Percentage of population cooking with coal:
  • Percentage of population that have mobile phones:
  • Number of people who are subscribers to Mobile Money:
  • Percentage of the population who have access to the Internet:
  • Percentage of the population living on less than $2 per day:
  • Roads (km):
  • Percentage of roads that are paved (km):

Identify Postal Facts

  • What is the cost to send a postcard to the USA (A postcard is usually no more than 4 ¼” high, 6” long, or 0.016” thick and under 20g). 

  • How does your cost compare too that of other countries (please note some costs below):
  • What percentage of the average daily wage is this postcard cost:
  • Is this reasonable:
  • Number of Post Offices:
  • Sq. Km. per post office (area divided by number of post offices):
  • Postal Density (population divided by number of post offices):
  • Number of Postal Employees:
  • Number of Postal Boxes:
  • Mail delivery days per week in urban areas:
  • Mail delivery days per week in rural areas:
  • Time it takes for a letter to get delivered in urban areas:
  • Time it takes for a letter to get delivered in rural areas:
  • Are parcels delivered to customers or do customers pick them up at a designated location:
  • The Post Office’s total annual mail and broken down by:
    • EMS incoming:
    • EMS outgoing:
    • Parcels incoming:
    • Parcels outgoing:
    • Letters incoming:
    • Letters outgoing:
  • The Post Office’s total annual costs and broken down by:
    • Administration:
    • Operations: 
    • Labour:
  • The Post Office’s total annual revenue and broken down by:
    • Sales revenues:
    • Government Subsidy:
  • Do you have new, diversified products beyond postal products:

Identify Competition (Mail Volume and Monetary Value)

  • Names of other mail operators or competitors in your country (for example: Fedex, DHL, UPS, others):
  • Estimate the annual volume of mail for each mail operator or competitor:
  • Estimate the monetary value of that annual volume of mail for each mail operator or competitor:
  • If your government departments deliver their own mail, estimate the annual volume of mail and its monetary value or lost revenue to the Post Office:

Calculate The Total Market Size (Mail Volume and Monetary Value)

  1. Establish the size of the total postal market by adding the Post Office volume, the mail operators volume and the government volume:
  2. What percentage of the total market does the Post Office have:
  3. Establish the monetary value of the total postal market by adding the Post Office revenue, the mail operators estimated revenue and the value assigned to government mail volume:
  4. What percentage of the total monetary value does the Post Office have:

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