We have an enduring fascination with the words of others. Perhaps it is because quotes animate wit, inspire us, provide insight, teach us, form culture and transform us.



When you grow up, you tend to get told that the world is the way it is and your life is just to live your life inside the world, try not to bash into the walls too much, try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader. Once you discover one simple fact and that is everything around you that you call life was made up by people that were no smarter than you and you can change it. You can influence it. You can build your own things that other people can use. Once you learn that, you will never be the same again. – Steve Jobs, former CEO, Apple

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it. – Steve Jobs, former CEO, Apple

You must have chaos in you to give birth to a dancing star. – Nietzsche

In the age of revolution it is not knowledge that produces new wealth, but insight – insight into opportunities for discontinuous innovation. Discovery is the journey; insight is the destination. You must become your own seer.  – Gary Hamel, founder, Strategos

Innovation is fostered by information gathered from new connections; from insights gained by journeys into other disciplines or places; from active, collegial networks and fluid, open boundaries. – Meg Wheatley, author and management consultant

Innovation is this amazing intersection between someone’s imagination and the reality in which they live. The problem is, many companies don’t have great imagination, but their view of reality tells them that it’s impossible to do what they imagine. – Ron Johnson, CEO, JCPenney

Move fast and break things. – Mark Zuckerberg, founder and CEO, Facebook

Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.-  Seth Godin, author and entrepreneur

It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten. – Anna Wintour, editor-in-chief, Vogue

Imagination is not only the uniquely human capacity to envision that which is not, and therefore the fount of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared. – J.K. Rowling, author

I think anyone who makes products has this simultaneous joy and, almost, shame looking at it. You look at it all day and all you can see is all these things you want to make better.  – Ben Silbermann, founder, Pinterest

Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth. – Peter Drucker, author and management consultant

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman. – David Ogilvy, former chairman, Ogilvy & Mather

Typically, in an entrepreneur, ambition outstrips resources and that inequality forces the entrepreneur to think differently. We’ve learned to innovate by raising our ambitions and constraining our resources. –Nitin Paranjpe, Hindustan Unilever

We do not innovate around products, but around a flow or well-being experiences…Our department of innovation is made up of almost 300 people here in Brazil…biologists, pharmacists, engineers, sociologists, psychologists. We launch more than 100 new products a year. – Victor Fernandes, Natura Cosmeticos, S.A. (Brazil)

The most important thing we do to encourage innovation is give people the freedom to fail…We really spend a lot of time upfront with our audiences…to really try and draw out from that what it is they would like to play…and if we disappoint their expectation, I think we are a very good learning organization, really digging deep into understanding why it didn’t work. – Robert Kotick, Activision Blizzard

Tell me about something that you have invented. Their invention could be on a small scale–say, a new product feature or a process that improves the customer experience, or even a new way to load the dishwasher. But I want to know that they will try new things. – Jeffrey Bezos, Amazon

Most R&D innovation at Juniper happens because someone looks two to five years out and notices a potential disruption. Our culture promotes vigorous debate based on a survival-of-the-fittest philosophy–regardless of the source. QFabric is a good example. It began as a what if conversation between two engineers debating ways to solve the data center connectivity problem at a massive scale. We formally launched it to the world earlier this year. – Pradeep Sindhu, cofounder and chief technology officer Juniper Networks

When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization’s heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, ‘If Starbucks did not exist, what type of coffee experience would we create? – Howard Schultz, Starbucks

Innovation is not a process; it is more of a way of delivering on our purpose and how we do business. This means we put our customers at the center of our business and constantly ask, ‘How can we make a real difference to them at those crucial moments when our products are being put to use to clean their dishes or remove the tough stain on their favorite garment? – Rakesh Kapoor, Reckitt Benckiser Group PLC

Year by year, we increase our [R&D] budgets, often significantly faster than our sales…[We have a] permanent dialogue between research teams, who invent products which consumers have never dreamed of, and marketing teams, who listen to them and constantly analyze their needs. It is the richness of this exchange that drives innovation. – Jean-Paul Agon, L’Oreal

Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow. – William Pollard, Physicist

The innovation point is the pivotal moment when talented and motivated people seek the opportunity to act on their ideas and dreams. – W. Arthur Porter

Innovation is the central issue in economic prosperity. – Michael Porter

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. – Steve Jobs

I can’t understand why people are frightened of new ideas. I’m frightened of the old ones. – John Cage 

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman. – David Ogilvy

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to him.  Therefore, all progress depends on the unreasonable man. – George Bernard Shaw

Never before in history has innovation offered promise of so much to so many in so short a time. – Bill Gates

All work and no play doesn’t just make Jill and Jack dull, it kills the potential of discovery, mastery, and openness to change and flexibility and it hinders innovation and invention. – Joline Godfrey

The best way to predict the future is to invent it. – Alan Kay

If you always do what you always did, you will always get what you always got. – Albert Einstein

Capital isn’t so important in business. Experience isn’t so important. You can get both these things. What is important is ideas. If you have ideas, you have the main asset you need, and there isn’t any limit to what you can do with your business and your life. – Harvey Firestone

The greater the contrast, the greater the potential. Great energy only comes from a correspondingly great tension of opposites. – Carl Jung

If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative. – Woody Allen

It’s easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date. – Roger von Oech

Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. – General George Patton

Stay hungry, stay foolish. – Whole Earth Catalog, via Steve Jobs

I have not failed. I’ve just found 10,000 ways that won’t work. -Thomas Edison

Discovery consists of seeing what everybody has seen and thinking what nobody has thought. – Albert von Szent-Gyorgy

A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing. – George Bernard Shaw

Held in the palms of thousands of disgruntled people over the centuries have been ideas worth millions – if they only had taken the first step and then followed through. – Robert M. Hayes

Anyone can look for fashion in a boutique or history in a museum. The creative explorer looks for history in a hardware store and fashion in an airport. – Robert Wieder

Some men look at things the way they are and ask why? I dream of things that are not and ask why not? – Robert Kennedy

Ideas won’t keep. Something must be done about them. – Alfred North Whitehead

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress. – Ted Levitt

If you can dream it, you can do it. – Walt Disney

The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. – Michelangelo

The practice of R&D involves making mistakes, realizations, corrections, and more mistakes. Trial and error is a fundamental part of the process. Too many managers in corporate America learn to avoid invention and new thinking because they have been convinced that their careers depend upon not making mistakes. – Tom Huff

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle. As with all matters of the heart, you’ll know when you find it. – Steve Jobs

It’s not about breaking the rules. It is about abandoning the concept of rules altogether. – Paul Lemberg

Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world! – Joel Arthur Barker

Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features. – Steve Jobs

All it takes is one idea to solve an impossible problem. – Robert H. Schuller

Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats. — Howard Aiken

I failed my way to success. — Thomas Edison

I want to put a ding in the universe. – Steve Jobs

In every work of genius, we recognize our once rejected thoughts.— Ralph Waldo Emerson

Innovation is creativity with a job to do. — John Emmerling

Never innovate to compete, innovate to change the rules of the game. — David O. Adeife

There’s a way to do it better — find it. — Thomas Edison

They always say time changes things, but you actually have to change them yourself. — Andy Warhol

Creativity is thinking up new things. Innovation is doing new things. — Theodore Levitt

Get a good idea, and stay with it. Dog it, and work at it until it’s done, and done right. — Walt Disney

The vitality of thought is in adventure. Ideas won’t keep. Something must be done about them. – Alfred North Whitehead

Innovation is the ability to convert ideas into invoices. — L. Duncan

Innovation is the process of turning ideas into manufacturable and marketable form.  — Watts Humprey

Success doesn’t necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won’t win a game or a battle; the win comes from basic blocking and tackling. — Naveen Jain

The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow. — Rupert Murdoch

To accomplish great things we must dream as well as act. – Anatole France

Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it. – Goethe

You can’t wait for inspiration, you have to go after it with a club. — Jack London

An age is called dark, not because the light fails to shine, but because people refuse to see it.” — James Michener

An important scientific innovation rarely makes its way by gradually winning over and converting its opponents: What does happen is that the opponents gradually die out. — Max Planck

Any man who afflicts the human race with ideas must be prepare to see them misunderstood. — H.L. Mencken

Big ideas are little ideas that no one killed too soon. – Seth Godin

Faced with changing one’s mind, or proving that there is no need to do so, most people get busy on the proof. — John Kenneth Galbraith

First a new theory is attacked as absurd; then it is admitted to be true, but obvious and insignificant; finally it is seen to be so important that its adversaries claim they themselves discovered it. — William James

Great spirits have often encountered violent opposition from mediocre minds. — Albert Einstein

If you are only skeptical, then no new ideas make it through to you. — Carl Sagan

“New ideas pass through three periods: It can’t be done, It probably can be done, but it’s not worth doing, and I knew it was a good idea all along.” — Arthur C. Clarke

Nothing will ever be attempted if all possible objections must be first overcome. — Samuel Johnson

Old ideas give way slowly; for they are more than abstract logical forms and categories. They are habits, predispositions, deeply ingrained attitudes of aversion and preference. — John Dewey

The best ideas lose their owners and take on lives of their own. — Nolan Bushnell

The man with a new idea is a crank – until the idea succeeds. – Mark Twain

The more original a discovery; the more obvious it seems afterwards. — Arthur Koestler

There are none so blind as those who will not see. — Jonathan Swift

There has been opposition to every innovation in the history of man, with the possible exception of the sword. – Benjamin Dana

There is a natural opposition among men to anything they have not thought of themselves.” — Barnes Wallis

There is only one thing stronger than all the armies of the world: and that is an idea whose time has come. — Victor Hugo

There’s no correlation between how good your idea is and how likely your organization will be to embrace it. – Seth Godin

When people are least sure, they are often most dogmatic. — John Kenneth Galbraith

You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere. — Lee Iacocca

A discovery is said to be an accident meeting a prepared mind. — Albert von Szent-Györgyi

A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a quip and worried to death by a frown on the right man’s brow. — Charles Brower

All great deeds and all great thoughts have a ridiculous beginning. — Albert Camus

Anxiety is the hand maiden of creativity. — Chuck Jones

Every act of creation is first of all an act of destruction. – Picasso

“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.” – John Steinbeck

If you go to your grave without painting your masterpiece, it will not get painted.  No one else can paint it. — Gordon MacKenzie

Innovation is serendipity, so you don’t know what people will make. — Tim Berners Lee

Innovation opportunities do not come with the tempest but with the rustling of the breeze. — Peter Drucker

Money never starts an idea; it is the idea that starts the money. — William J. Cameron

Nothing is more dangerous than an idea when it is the only one you have. — Emile Chartier

To have a great idea, have a lot of them. — Thomas Edison

We must not confuse distortion with innovation; distortion is useless change, art is beneficial change. — Chuck Jones

Without the playing with fantasy no creative work has ever yet come to birth. The debt we owe to the play of imagination is incalculable. — Carl Jung

A problem well stated is a problem half solved. – Charles Kettering

Creativity is not the finding of a thing, but the making something out of it after it is found. — James Russell Lowell

Genius is infinite painstaking. – Michelangelo

Genius is one percent inspiration, and ninety-nine percent perspiration. — Thomas Edison

Genius means little more than the faculty of perceiving in an unhabitual way. — William James

Intuition will tell the thinking mind where to look next. – Jonas Salk

It is the essence of genius to make use of the simplest ideas. — Charles Peguy

The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function. — F. Scott Fitzgerald

When we all think alike, then no one is thinking. — Walter Lippman

Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities. — Jeff Bezos

Ideas are the engines of progress. They improve people’s lives by creating better ways to do things. They build and grow successful organizations and keep them healthy and prosperous. Without the ability to get new ideas, an organization stagnates and declines and will eventually be eliminated by competitors who do have fresh ideas. — Alan Robinson and Dean Schroeder

If you look historically, what creates growth and wealth is innovation and investment, and increase in scale – more customers. — Frederick Smith

Innovation accelerates and compounds. Each point in front of you is bigger than anything that ever happened. — Marc Andreessen

Nothing is done. Everything in the world remains to be done or done over. — Lincoln Steffens

Small opportunities are often the beginning of great enterprises. – Demosthenes

The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast. — Peter Drucker

There’s no good idea that cannot be improved on. — Michael Eisner

Whenever I go on a ride, I’m always thinking of what’s wrong with the thing and how it can be improved. — Walt Disney

Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.— William Pollard

An idea that is not dangerous is unworthy of being called an idea at all. — Oscar Wilde

Discoveries are often made by not following instructions, by going off the main road, by trying the untried. — Frank Tyger

Do not go where the path may lead, go instead where there is no path and leave a trail. — Ralph Waldo Emerson

If at first the idea is not absurd, then there will be no hope for it. — Albert Einstein

When a true genius appear in this world, you may know him by this sign, that the dunces are all in confederacy against him. — Jonathan Swift

Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.  — Goethe

The best way to predict the future is to create it. – Peter Drucker

Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. — Peter Drucker

Listen to anyone with an original idea, no matter how absurd it may sound at first. If you put fences around people, you get sheep. Give people the room they need. — William McKnight, 3M

Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation. — Theodore Levitt, Harvard Business School

The organizations of the future will increasingly depend on the creativity of their members to survive. Great Groups offer a new model in which the leader is an equal among Titans. In a truly creative collaboration, work is pleasure, and the only rules and procedures are those that advance the common cause. — Warren Bennis

Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. — Steve Jobs

Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world. — Steve Jobs

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. — Steve Jobs

Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious… and curiosity keeps leading us down new paths. — Walt Disney

That’s how we’re going to stay innovative. We’re going to continue to attract entrepreneurs who say, ‘I found an idea, and I can go to Google and have a demo in a month and be launched in six. — Marissa Mayer, Google

The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation. — Sergey Brin

Great organizations demand a high level of commitment by the people involved. Eliminate politics, by giving everybody the same message. Keep a flat organization in which all issues are discussed openly. Empower teams to do their own things. — Bill Gates, Microsoft

Art begins in imitation and ends in innovation. — Mason Cooley

Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted. — George Knelle

I start where the last man left off. — Thomas Edison

Swipe from the best, then adapt. — Tom Peters

99 percent of success is built on failure. — Charles Kettering

If I have a thousand ideas and only one turns out to be good, I am satisfied. — Alfred Noble

The essential part of creativity is not being afraid to fail. — Edwin H. Land

The key to success is for you to make a habit throughout your life of doing the things you fear.  — Vincent Van Gogh

The way to succeed is to double your failure rate. – Thomas Watson, Founder of IBM

You can’t have good ideas unless you’re willing to generate a lot of bad ones. – Seth Godin

You cannot discover new oceans unless you have the courage to lose sight of the shore. — Andre Gide

All human development, no matter what form it takes, must be outside the rules; otherwise we would never have anything new. — Charles Kettering

Don’t be afraid to take a big step when one is indicated. You can’t cross a chasm in two small jumps. — David Lloyd George

I am looking for a lot of people who have an infinite capacity to not know what can’t be done. — Henry Ford

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. — Jeff Bezos

Innovation is this amazing intersection between someone’s imagination and the reality in which they live. The problem is, many companies don’t have great imagination, but their view of reality tells them that it’s impossible to do what they imagine. — Ron Johnson

Insanity is doing the same thing over and over again but expecting different results. — Albert Einstein

It’s easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date. — Roger von Oech

Lack of money is not obstacle. Lack of an idea is an obstacle. — Ken Hakuta

Man’s mind, once stretched by a new idea, never regains its original dimensions.— Oliver Wendell Holmes

Necessity is the mother of invention.– Anonymous

Nothing is more dangerous than a dogmatic worldview – nothing more constraining, more blinding to innovation, more destructive of openness to novelty. — Stephen Jay Gould

Once we rid ourselves of traditional thinking we can get on with creating the future. — James Bertrand

One of the challenges of innovation is figuring out how to wipe your mind clean about what you should be doing at any given moment, and not having a religious attachment to what’s gotten you there thus far. — Andrew Mason

The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself. — Alan Alda

The only way to discover the limits of the possible is to go beyond them into the impossible. — Arthur C. Clarke

There are no old roads to new directions. — The Boston Consulting Group

We cannot solve a problem by using the same kind of thinking we used when we created them.  — Albert Einstein

We have approximately 60,000 thoughts in a day. Unfortunately, 95% of them are thoughts we had the day before. – Deepak Chopra

A creative mindset is in increasingly high demand: employers are vying for workers who are able to dream big and deliver big with the next must-have product. Creative thinking fuels innovation, it leads to new goods and services, creates jobs and delivers substantial economic rewards. — Jim Hunt

A pile of rocks ceases to be a rock pile when somebody contemplates it with the idea of a cathedral in mind. — Antoine Saint-Exupery

Big thinking precedes great achievement. — Wilferd Peterson

Great is the human who has not lost his childlike heart. – Mencius

If I had asked people what they wanted, they would have said faster horses. — Henry Ford

Innovation distinguishes between a leader and a follower. — Steve Jobs

The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen. — Carl Ally

The greatest invention in the world is the mind of a child. — Thomas Edison

The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions. — Anthony Jay

Vision is the art of seeing the invisible. — Jonathan Swift

What is now proved was once only imagined. – William Blake

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