We work with our customers, using a Feasibility Analysis Review, to determine their readiness for franchising.  We help our clients take an honest look at where their business is today.

 


Some of the relevant benchmarks we examine in determining a clients’ readiness to franchise include:

Product

  • Products and Services: Is there sufficient consumer demand for the company’s products and services, and is that demand established or based on a trend that will keep the company’s customer offering in demand for the foreseeable future?
  • Differentiation: Does the consumer offering have competitive advantages or points of differentiation that make it attractive to consumers and prospective franchisees?

Sustainability

  • Management: Does the business have a track record of success? Is management experienced and ethical with a history of financial and personal accomplishments?
  • Commitment: Does the management have the necessary long-term commitment necessary for franchising?

Processes

  • Systemization: Is the business based upon a set of refined and unified operating processes that have been tested and proven in actual operating locations?
  • Skill Transfer: Can franchisees, their management, and their staff be taught to operate the business in a reasonable period of time to meet brand standards?

Viability

  • Support: Can the revenue stream generated by the franchise system give the franchisor the resources necessary to provide the support required?
  • Expansion: Is there an adequate pool of franchisees with the willingness and financial capability to become franchisees?
  • Real Estate: Can the system’s real estate requirements be adapted to various market requirements? Is the cost of developing a franchisee’s location acceptable to prospective franchisees and bankable?
  • Regulatory Requirements: Are there any significant regulatory barriers or personnel licensing requirements that would prohibit or limit the development of franchises?
  • Economics: Will the franchise offering be affordable for the prospective franchisees? Does the franchisor have the necessary financial capability to establish, expand, and support the franchise system? Will the business, after fees, be profitable and will it meet the return on investment required by the franchisee and franchisor?

Our franchise consulting services

Success in franchising requires a winning recipe; experience, planning, market understanding and the development of executable tools to create a franchise system that can achieve long-term sustainable business growth for both franchisors and franchisees.

Clients rely on us to develop recommendations and propose tactical solutions based on the uniqueness of their brands and the culture of their organizations.

We successfully assist our clients in navigating the complexities of modern franchising in designing and developing their new franchise systems. We provide:

  • Design and Development of a Franchise System for New Franchisors
  • Customer Profile Analysis and Optimum Site Selection Plan
  • Area Representation and Franchisee Suitability Analysis
  • Development of Franchise System Growth Strategies and Franchise Sales Support
  • Development of Operations Manuals and Training Programs for Franchisees
  • Development of Support Manuals and Staff Training for Franchisors
  • Development of a Franchise Contract
  • Development of Management Assistance Program to Franchisors and Implementation Support to Improve System Performance

Please click here to contact us for a free, no-commitment discussion.